In-image advertising

In-Image advertising is a form of contextual advertising where specific images on a website are matched with related advertisements.[1]

Contents

Description

In-Image advertising uses “data about the image, its tags, and the surrounding content to match images with ads that are contextually relevant.” [2] Once a website owner integrates the tool into their publishing system, site visitors can move their mouse over the images to reveal an ad.

Most In-Image advertising has the following characteristics:

  1. When a user mouses over an image on a website, a small overlay on the lower half of the image appears.
  2. The overlay is usually transparent and can be Xed out.
  3. Some in-image ad technologies produce a pop-up box when visitors mouse over images.[3]
  4. Clicking on the text of an in-image advertisement directs users to a new page.

Some examples of In-Image ad providers include GumGum, Stipple, Image Space Media (formerly known as Picad) and Luminate (formerly known as Pixazza).[4] In-Image ads were first created by Picad Media in 2008.[5]

Advertising Model

In-Image advertising works on a cost per click (CPC) or cost per thousand impressions (CPM) model. The In-Image ad model is very similar to those used by in-text advertising networks like Vibrant and Kontera.

See also

References

  1. ^ Mei T, Hua X, & Li S (2008). Contextual In-image Advertising. In Proceedings of the 16hth ACM International Conference on Multimedia, 439-448.
  2. ^ Saint N (April 7, 2010). Ex AOLer Joins Startup That Wants To Put Ads In Images All Over The Internet. Business Insider
  3. ^ http://www.internetnews.com/ec-news/article.php/3812186/Google%20Bets%20on%20Startups%20PhotoBased%20AdSense.htm
  4. ^ Miller C (February 21, 2010). Selling a Celebrity Look. New York Times, Page B1.
  5. ^ Michael Arrington (September 8, 2008) DemoPit Company: Picad media. TechCrunch 50 2008